ROBE group photo 2025

ROBE Team

George Bugg, MD

Executive Director

George Bugg, Jr., MD, MPH, is a retired neonatologist who formerly served as the chief of the neonatology service at Grady Memorial Hospital and the neonatal director of the Emory Regional Perinatal Center. He is a graduate of the University of Tennessee at Knoxville (BA), Meharry Medical College (MD), and Emory University (MPH). He is a charter member of the Academy of Breastfeeding Medicine and was trained in lactation management at Wellstart International.  He is a lifetime member of the National Association for the Advancement of Colored People (NAACP), Alpha Phi Alpha Fraternity, Inc., and Alpha Omega Alpha Honor Society. He and his wife, Kimarie Bugg, are the proud parents of five children and one grandchild.

Israel “Izzy” Route, MA

Director of Programs

Israel Route is an entrepreneur, educator, coach, lifetime learner and philanthropist. Most importantly a father. He seeks to serve his community and those of others by advocating for the overall health and wellness of families. With his passion to assist in enriching the lives of others, he was led to Reaching Our Brothers Everywhere (ROBE) to be an advocate in maternal, child and family health. While serving with ROSE/ROBE he has been trained as a Perinatal Patient Navigator, Holistic Doula, Community Health Worker, ROBE Community Transformer, amongst other things to further his knowledge and  effectiveness with serving families.

Alongside his father and the ROBE team, he desires to find innovative ways to connect with fathers seeking community and connect them with other male support/ father serving organizations. Along with building partnerships to increase the effectiveness and positive impact when it comes to fatherhood and healthier maternal and child health outcomes. Mr. Route takes pride in being able to educate, equip, and empower men seeking resources to better themselves in order to take care of their family and advocate for their community. 

Jayronn Damons

Program and Operations Analyst

Jayronn Damons is a 25-year-old father, proud and grateful to be able to raise a 7 year-old daughter who inspires him every day. Born and raised in Atlanta, he’s the youngest and only boy of 5. Family means everything to him—it’s the foundation that drives his purpose and passion. He’s always had a deep love for music; it’s more than just sound—it’s a language, an outlet, and a way to connect.

That same connection is what drives him to be a proud advocate for Reaching Our Brothers Everywhere (ROBE), serving the youth and men in his community. He’s committed to being a positive influence, offering support, guidance, and real conversations that help people see their worth and reach their fullest potential. Whether through mentorship, music, or simply showing up, he believes in leading with love, listening with intent, and moving with purpose.

Caleb X. Bugg, PhD

Development Director

Caleb seeks to discover and implement quantitative methods in the areas of operations and human resource management to improve efficiency and marketing strength. It is his desire to serve community-based nonprofits as a career, utilizing his training in Operations Research (OR), a highly specified area of the management sciences. He analyzes program design, implementation, and evaluation strategy. He is a 2017 graduate of Morehouse College with a B.S. in Mathematics, and a 2022 graduate of the University of California, Berkeley, with a M.S. and PhD in OR. 

Wesley Bugg, JD

ROBE Co-Founder, ROSE/ROBE Legal Advisor

G. Wesley Bugg serves as ROSE/ROBE’s Legal Advisor, and is a 2016 graduate of the University of Miami’s School of Law (JD, LLM), and 2013 graduate of Emory University (BA). He is a former director of Reaching Our Brothers Everywhere, a program of ROSE that is focused on Fatherhood and increasing breastfeeding initiation and duration in communities of color and decreasing Black infant mortality.

He is deputy director of Court Vision International Inc., a nonprofit that promotes youth advocacy and conflict resolution. His current interests include legal compliance and business development, especially for startups and small nonprofits where these tasks are often expensive and difficult. He also serves as a private defense attorney.

Terrance Wrenn

ROSE/ROBE Chief Financial Officer

Terrance Wrenn is a senior marketing professional. According to the mission of ROBE, to educate, equip and empower men, he helps the organization to provide maternal and child health outcome awareness and services access to males and other collaborative fatherhood organizations impacting child and family well-being.

Kimarie Bugg, DNP

ROSE Development Director, ROSE & ROBE Co-Founder

Kimarie Bugg, DNP, FNP-BC, MPH, FAAN, IBCLC, is the former President & Chief Institutional Officer (CIO) of Reaching Our Sisters Everywhere, Inc. (ROSE), a nonprofit corporation developed in 2011, to address breastfeeding inequities and disparities in the African American community. Dr. Bugg previously worked for Emory University, School of Medicine, as a nurse practitioner (NP), private practice pediatrics as an NP, as a perinatal nurse consultant for the state of Georgia, perinatal educator, hospital nurse administrator, special care nursery staff, bedside breastfeeding consultant and pediatric emergency clinic staff nurse. Mrs. Bugg is married to Dr. George W. Bugg Jr. a neonatologist and they are the parents of five adult children and one grandchild.

Carl Route, CLC

Former ROBE Executive Director

Carl Route, CLC, served as the long time (2019-2026) Executive Director of Reaching Our Brothers Everywhere (ROBE), and was a Responsible Fatherhood & Family Life Coach, Community Transformer, Wisdom Council Member and Certified Lactation Counselor. Employing skills learned after several decades of doing responsible fatherhood work Bro. Route engaged men in this space to advocate for better maternal and infant outcomes where they live.
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